Sou Hu Cai Jing·2025-10-20 07:05Core Insights - The 2025 Weibo V Influence Conference highlighted the platform's growth and future strategies, focusing on creator support and content ecosystem enhancement [1][12][17] User Engagement and Growth - As of June 2025, Weibo has 588 million monthly active users and 261 million daily active users, with a daily post volume of 105 million and 63 million comments [1] - Users under 30 years old account for 70.7% of active users, while users from tier 4 cities and below have increased to 31.5% [1] - The number of Gold Orange V creators reached 125,000, with a significant increase in Orange V authors to 107,000 [1] Content Consumption and Recommendations - Weibo is undergoing a transformation in content consumption scenarios, focusing on three core scenarios and video consumption upgrades [1] - The homepage recommendation stream was upgraded to enhance interest-based content, resulting in a 30% year-on-year increase in daily active users and a 24% increase in interest content reading [4] - The "Hot Domain" product concept was introduced to complement trending searches, leading to a 15% increase in reading traffic in Q3 2025 [4] Video Content Strategy - Weibo is prioritizing mid-to-long video content, shifting its distribution focus to videos longer than 30 seconds, resulting in a 51% year-on-year increase in quality video production [6] - Overall video viewing time on the platform increased by 12% year-on-year in Q3 2025 [6] Content Quality and Distribution - Weibo established a content value evaluation system based on quality experience, deep interaction, and content safety [7] - The platform employs a "Quality Model" and "Hot Article Model" to assess content value and enhance the visibility of quality content [7][9] - A closed-loop technical support system is in place to ensure quality content is recognized and amplified [10][11] Creator Support and Monetization - The Gold Orange V system has been upgraded to recognize deep reading behavior, leading to a 12% increase in overall fan base for Gold V authors [12] - Weibo plans to enhance its advertising monetization system, with a budget of 420 million yuan for the advertising sharing plan, a 41% increase from last year [13] - The platform is focusing on incentivizing quality content, with over half of the incentive tasks related to quality content by the end of the year [13] Industry Collaboration and Resource Integration - Weibo is actively building cross-domain blogger collaborations to help creators expand their influence [17] - The platform aims to serve as a bridge between various industries, facilitating creator participation in major events to enhance their visibility and personal brand growth [17]