佳沛「举勺挖金月，祈愿健康多益点」中秋活动圆满收官

Core Insights - Zespri successfully concluded its Mid-Autumn Festival campaign themed "Scoop the Golden Moon, Wish for Health" which promotes health and nutrition through its kiwifruit products [1][2] - The campaign integrates traditional Chinese culture with modern health concepts, emphasizing the importance of health during family reunions [2][4] Group 1: Campaign Overview - The campaign featured a collaboration with the Temple of Heaven, a significant cultural landmark in China, to enhance the theme of health wishes [2][5] - Zespri's initiative included both online and offline activities, such as the ScoopTheGoldenMoon topic on Xiaohongshu, generating over 20,000 quality posts and over 300 million impressions [4][5] Group 2: Consumer Engagement - The "Wish Garden" events held in four major cities attracted over 8,000 participants, allowing consumers to engage in health rituals and receive Zespri kiwifruit as part of the experience [5][7] - The campaign also included a cycling challenge in partnership with Hello Bike, promoting a balanced lifestyle and encouraging over 100,000 participants to engage in physical activity [7][9] Group 3: Future Initiatives - Zespri plans to continue its community engagement by collaborating with the Shanghai Children's Foundation to support health initiatives for children and families [10]