阿里系营销一号位救火，极氪风评反转了

Group 1 - The new Zeekr 001 model features significant upgrades in performance, configuration, and technology while being priced lower than the previous model by 5,000 yuan after subsidies [1][16] - The new model utilizes an 800V high-voltage platform, improving energy efficiency and increasing the rear-wheel drive range from 675 km to 710 km without changing the battery capacity [4][6] - The battery has been upgraded to a 12C charging rate, allowing for peak charging power exceeding 1,000 kW, enabling a 10% to 80% charge in just 7 minutes [6][8] Group 2 - The dual-motor version now outputs 680 kW, a 100 kW increase from the previous model, achieving 0-100 km/h in approximately 3 seconds [8][12] - The intelligent driving system has been upgraded from NVIDIA Orin to Thor, with a computing power increase of at least 2-3 times, and laser radar is now standard across all models [8][11] - The new model includes a larger 39.3-inch HUD and features Qualcomm 8295 as standard, enhancing the smart cockpit experience [12][16] Group 3 - The pricing strategy for the new Zeekr 001 has been well-received, with the starting price set at 269,800 yuan, which is lower than the previous model's starting price of 259,000 yuan [16][18] - Existing customers can upgrade their vehicles, but only for the 8295 cockpit chip, at an additional cost of 10,000 yuan [16][18] - The public response to the new model has been surprisingly positive, contrasting with previous backlash against the brand, indicating a shift in consumer sentiment [3][18] Group 4 - The new marketing head, Shen Fangjun, has been credited with improving the brand's public image and communication strategy, drawing from his previous experience at Haier and Alibaba [24][29] - Despite the positive changes, Zeekr's sales performance has been underwhelming, achieving only 44.88% of its annual sales target by September, raising concerns about meeting its ambitious goals [33][35] - The industry is evolving rapidly, with competitors not slowing down, and Zeekr's recent upgrades may reflect a reactive rather than proactive approach to market demands [35]