一汽奥迪营销变革成效显著，9月销量同比提升13.5%

Core Insights - The automotive industry is experiencing a shift in consumer behavior, with demands for upgraded needs, online decision-making, and diversified experiences, prompting a change in production and operational logic [1] - FAW Audi is implementing a customer-centric marketing system transformation, guided by the strategy of "product innovation serving the market, and marketing transformation serving customers" [1] Group 1: Marketing System Transformation - The transformation emphasizes a systematic management structure that integrates marketing and sales across the company, facilitating coordinated strategies from headquarters to regional levels [1] - The marketing operation system is led by an integrated marketing department, with new retail marketing and brand public relations departments executing strategies to enhance connectivity between marketing and sales [1] Group 2: Sales Performance - In September, FAW Audi achieved sales of 58,323 vehicles (including imports), marking a year-on-year increase of 13.5%, with a 2.9% rise in market share for domestic luxury fuel vehicles [1] - During the National Day and Mid-Autumn Festival, FAW Audi showcased the advantages of its transformed marketing system, achieving 26,838 orders, a year-on-year increase of 35.9% [2]