Core Perspective - The film "Memory Journey 2: Last Upload" explores the emotional and philosophical implications of travel in the technological age, emphasizing that travel is not merely about reaching a destination but about the journey itself and the experiences along the way [1][3]. Group 1: Film Overview - The film is set in a futuristic world and follows the inventor of the "Lingbo System," who uploads his consciousness to fulfill his father's exploratory wishes, highlighting the significance of the journey over the destination [3]. - The narrative intertwines science fiction with humanistic reflections, aiming to convey the brand's understanding of "future travel" as a quest for freedom, balance, and emotional connection in a tech-driven era [3]. Group 2: Brand Philosophy - The two central elements in the film, the "Lingbo Capsule" and the "Ninth Microfilm Concept Car," symbolize the balance between technology and efficiency, and individuality and freedom, respectively [3]. - The film represents a deeper brand philosophy that future travel should balance efficiency, freedom, individuality, and technology, rather than providing a singular solution [3][5]. Group 3: Brand Initiatives - The release of "Memory Journey 2: Last Upload" is part of the brand's long-term commitment to content expression, emphasizing that the essence of the brand lies in spiritual resonance beyond just products [5]. - The brand is conducting a nationwide screening event for the "Memory Journey" series, inviting over 3,000 users across 30 cities to experience cinema-level enjoyment, particularly targeting a younger audience [5]. Group 4: Vision for Future Travel - The brand's mission is to simplify mobility and enhance life through technology, believing that the ultimate meaning of travel is not just about efficiency but also about the experiences and reflections encountered along the way [6]. - The brand aims to innovate travel methods while conveying deeper brand values, suggesting that true intelligent travel allows individuals to discover a better version of themselves during their journeys [6].
九号品牌携手代言人易烊千玺 微电影《记忆奇旅2》多平台同步上映