2 1 Shi Ji Jing Ji Bao Dao·2025-10-20 09:41Core Viewpoint - Chow Tai Fook Jewelry plans to raise retail prices of its gold products by 12%-18% by the end of October due to the continuous rise in gold prices, marking the second price increase this year [2][5] Price Adjustments - The price increase primarily affects the "one-price" gold products, while other gold jewelry prices will fluctuate daily based on gold prices [2] - Chow Tai Fook's gold jewelry prices have risen to 1262 RMB per gram, up over 400 RMB from approximately 800 RMB per gram at the beginning of 2025 [2][5] Market Trends - The international gold price reached a historical high of over 4380 USD per ounce on October 17, with a year-to-date increase exceeding 60% [2] - Other brands, such as Lao Pu Gold and Chow Sang Sang, are also increasing their prices, with Chow Sang Sang's "one-price" gold jewelry seeing increases between 25%-35% [5] Consumer Behavior - The high gold prices have negatively impacted gold jewelry consumption in China, with a reported 3.54% year-on-year decline in gold consumption in the first half of 2025, and a significant 26% drop in gold jewelry consumption [5][6] Business Strategy - Chow Tai Fook is shifting towards a higher-margin "one-price" pricing model, which is becoming mainstream among jewelry brands due to the high cost of gold [6][7] - The company reported a 4.1% increase in retail value for the second quarter, with a 43.7% increase in retail value for the "one-price" gold product category [7] Store Management - As of September 30, 2025, Chow Tai Fook had 6041 retail points, with a net decrease of 296 stores in the third quarter due to the closure of underperforming locations [8] - The company aims to enhance store productivity and maintain market leadership while optimizing its retail network's financial health [8]