WLY(SZ:000858) Di Yi Cai Jing·2025-10-20 09:48Core Viewpoint - The promotion of famous liquor during the "Double Eleven" shopping festival has deviated from its original sales intention, raising concerns among liquor companies about unauthorized sales and potential counterfeit products [1] Group 1: Company Responses - Multiple liquor companies, including Moutai, Wuliangye, and Guizhou Xijiu, have issued statements criticizing e-commerce platforms for selling products without authorization, leading to concerns about the authenticity of the products [1] - Wuliangye released a notice indicating that some online platforms are selling its products through unauthorized stores, which do not fall under its official product control and traceability system, potentially leading to counterfeit issues [1] - Guizhou Xijiu also condemned unauthorized online sales, highlighting the risk of counterfeit products, while providing a list of authorized online channels [5] Group 2: Pricing and Market Dynamics - As of October 20, the subsidized price of 53-degree Feitian Moutai was 1,650 yuan per bottle, a decrease of 30 yuan from the previous days, while Wuliangye's price remained stable at 769 yuan, both significantly lower than market wholesale prices [1] - A comparison revealed that Guizhou Xijiu's official flagship store prices were 30% higher than those on e-commerce platforms offering substantial discounts [5] - An online liquor sales company noted that the famous liquor products during the "Double Eleven" event are primarily sourced from the market by e-commerce platforms, which raises concerns about the complexity of the supply chain [5] Group 3: E-commerce Platform Practices - E-commerce platforms are reportedly using low-price strategies to attract traffic, which may create opportunities for counterfeit sales, as products are often sourced from social channels outside of manufacturer control [5] - Taobao's customer service claimed that its "Billion Subsidy Channel" is an official channel that guarantees product authenticity and has introduced third-party testing agencies with a "tenfold compensation" promise for counterfeit products [5] - The current sales model of famous liquor as a traffic driver has strayed from its original sales purpose, indicating a need for attention to this abnormal sales practice [5]