Giant Network(SZ:002558) Xin Lang Ke Ji·2025-10-20 10:07Core Insights - The chairman of Giant Network, Shi Yuzhu, expressed satisfaction with the growth in player numbers for the "Journey" IP, which has outpaced revenue growth over the past two years, indicating the team is on the right track [1][3] - Shi rated the team's performance at 80 out of 100, emphasizing the need to focus on younger players and improve the gaming experience by making it simple, enjoyable, and engaging [1][4] Player Growth and Revenue - The growth in player numbers has significantly exceeded revenue growth, which Shi views as a positive sign of the team's performance [3][4] - The focus should shift from revenue to player experience, as a game should prioritize player engagement over income [3][4] Key Improvement Areas - The company needs to simplify gameplay to attract younger players, who may find complex features off-putting [4][5] - Enhancements in core gameplay mechanics are necessary, with room for significant improvement despite progress made in the last two years [4] - To maintain player interest, the game must offer varied experiences daily, enhancing interaction and randomness in gameplay [4][5] Focus on Younger Players - Shi highlighted the importance of understanding the preferences of younger players, suggesting three optimization strategies: 1. Balancing art style to appeal to both young and old players [4] 2. Simplifying gameplay to accommodate fast-paced lifestyles [4] 3. Communicating with players to adapt rules and features to their interests [4][5] Future Outlook - Shi is optimistic about the future of the "Journey" IP, believing that player numbers will continue to grow significantly [5] - The company aims to enhance game quality over the next few years, with a commitment to actively engage with players for feedback on new versions and products [5]