Guan Cha Zhe Wang·2025-10-20 10:15Core Viewpoint - Gree Electric's marketing director, Zhu Lei, has made comments on social media that appear to criticize Xiaomi, reigniting public interest in the ongoing brand rivalry between Gree and Xiaomi [1][2] Group 1: Social Media Comments - Zhu Lei's first Weibo post highlighted the price differences between Gree and Xiaomi's air conditioners, questioning why Xiaomi's 1.5 HP model is priced around 1,680 while Gree's exceeds 3,000 [1] - In his second post, Zhu Lei suggested that Xiaomi is attempting to portray itself as a victim to rally support, implying that the truth will prevail despite any attempts to distort it [2] Group 2: Historical Context - The rivalry between Gree and Xiaomi in the air conditioning market has a long history, including a notable "bet" between Gree's chairman, Dong Mingzhu, and Xiaomi's founder, Lei Jun, regarding Xiaomi's revenue surpassing Gree's within five years [2] - Tensions have escalated over product marketing and market share, with both companies frequently engaging in public disputes, including a recent argument over online sales data where Xiaomi's market share surpassed Gree's for the first time [2]