新一代二次元，不搞同人搞原创

Core Insights - The rise of OC (Original Character) culture reflects a shift in the younger generation's content consumption, moving from passive browsing to active engagement and self-expression [2][22] - OC culture is evolving from niche communities to a broader audience, integrating creation, social interaction, and consumption [2][22] Industry Trends - The OC culture has gained significant traction on platforms like Xiaohongshu and Douyin, with Xiaohongshu's "OC" topic reaching nearly 3.8 billion views and Douyin's related content accumulating 26 billion views [2] - The growth of OC content is contributing to the overall expansion of the pan-anime ecosystem, becoming a vital growth segment across various platforms [2][19] Content Creation Dynamics - OC creation involves a range of activities, categorized into "self-produced" and "non-self-produced" types, with the former focusing on independent character and world-building [3][6] - Platforms like Mi Huashi are facilitating OC creation by lowering entry barriers and providing clear commercial pathways, allowing creators to monetize their interests [5][6] Technological Integration - AI tools are being introduced in the OC space, such as the platform "Nian TA," which uses AI to generate character designs and stories, catering to users seeking lightweight creative solutions [7] Community Engagement - The OC community fosters long-term relationships among creators and fans, with platforms like QQ Space providing a more intimate environment for interaction compared to public platforms like Douyin [9] - OC culture allows for a unique form of emotional connection and companionship, as seen in the experiences of creators who find joy and community through their characters [9] Commercial Potential - Successful OC projects, such as "Tou Qi" and "Yixing Wutai," demonstrate the commercial viability of OC content, indicating a growing market for personalized and original creations [16][22] - Platforms are recognizing the potential of OC culture, integrating it into their content strategies to attract younger audiences and meet the demand for deep, engaging content [19][22]