Group 1 - Major liquor companies, including Moutai and Wuliangye, have expressed concerns over unauthorized sales on e-commerce platforms during the "Double Eleven" shopping festival [4][5] - Wuliangye's consumer notice highlighted the presence of unauthorized stores selling its products online, with prices significantly lower than market wholesale prices [4][5] - As of October 20, the price of Moutai was reported at 1650 yuan per bottle, down 30 yuan from previous days, while Wuliangye remained at 769 yuan per bottle, both below official retail prices [4] Group 2 - The online sales of liquor products are primarily sourced from market procurement by e-commerce platforms, leading to complex supply chains and potential quality issues [7] - Taobao's customer service claimed that its "Billion Subsidy Channel" guarantees product authenticity and has third-party testing, promising compensation for counterfeit products [7] - Industry experts noted that e-commerce platforms often pursue low-price strategies to attract traffic, which can create opportunities for counterfeit products [7]
美团、淘宝被五粮液点名