Novo Nordisk(US:NVO) Zheng Quan Ri Bao·2025-10-20 11:11Core Insights - The 12th Guangzhou Tower International Climbing Competition successfully gathered 3,000 participants from around the world, marking it as the largest and most influential landmark climbing event in China, with a promotional reach exceeding 1 billion people [2][2][2] Event Overview - The event was co-guided by Southern Finance and Economics Media Group and Guangzhou Urban Investment Group, and co-hosted by various organizations including Guangdong Radio and Television Economic Science and Education Channel and Guangzhou Tower [2][2] - The competition featured not only climbing but also a health carnival supported by Novo Nordisk, focusing on the trending topic of weight management [2][2] Health Awareness - Obesity is identified as a complex chronic disease affecting over half of adults in China, linked to more than 200 complications including cardiovascular diseases and type 2 diabetes [2][2] - The concept of "food noise," which refers to persistent eating thoughts and impulses triggered by external stimuli, was highlighted as a significant factor in overeating and weight management challenges [2][2] Scientific Intervention - Scientific interventions are deemed crucial for alleviating food noise, with real-world research indicating that patients treated with a weight management version of semaglutide reported reduced eating thoughts and improved psychological health [2][2] - Novo Nordisk aims to prioritize obesity as a health issue and is actively involved in raising awareness and establishing a prevention and treatment system for obesity in China [2][2]