3 6 Ke·2025-10-20 11:29Core Viewpoint - The news highlights the transition of Great Wall Motors' sales strategy, with the Tank brand exiting the direct sales model and the Wei brand taking a more prominent role in the direct sales channel, aiming to enhance brand image and sales performance [1][2][8]. Group 1: Sales Strategy Changes - Tank brand will exit the Great Wall Intelligent Selection direct sales model, with the Wei brand transitioning to a direct sales model by the end of October [1][2]. - The "Great Wall Intelligent Selection" WeChat account has been renamed to "Wei Brand New Energy Direct Sales" as part of this transition [1]. - The direct sales model aims to address the challenges faced by traditional dealerships, particularly in high-end vehicle sales [2][4]. Group 2: Sales Performance - Wei brand's sales reached 63,600 units in the first nine months of 2025, marking a 96.35% year-on-year increase, making it the fastest-growing brand under Great Wall Motors [2][7]. - In contrast, Tank brand's sales were 165,100 units, showing a slight decline of 2.75% year-on-year [2][7]. - Wei brand's sales target for 2025 is set between 80,000 to 100,000 units, requiring at least a 46.18% increase compared to 2024 [7]. Group 3: Operational Adjustments - The direct sales model has led to increased operational costs for Wei brand, with sales expenses rising by 63.31% to 5.036 billion yuan in the first half of 2025 [6][5]. - The company plans to expand its direct sales outlets to 600 by the end of the year, covering over 200 cities, with a focus on second and third-tier cities [4][8]. - The exit of the Tank brand from the direct sales model is expected to shift the cost burden solely onto the Wei brand, raising concerns about the sustainability of its growth [6][8]. Group 4: New Product Launches - Wei brand has launched several new models, including the Gao Shan 8, Gao Shan 9, and a refreshed version of the Lan Shan, aimed at boosting sales and market presence [7][8]. - The Gao Shan series targets different customer segments, with prices ranging from 285,800 to 355,800 yuan [7]. - The introduction of new models is part of Wei brand's strategy to penetrate the high-end market and enhance its competitive edge [8].