American Rebel(US:AREB) Globenewswire·2025-10-20 12:30Core Insights - American Rebel Holdings, Inc. has successfully expanded its distribution of American Rebel Light Beer following the 2025 National Beer Wholesalers Association (NBWA) Annual Convention, unlocking opportunities in nine new states and engaging with over 110 distributors [3][4]. Company Overview - American Rebel Holdings, Inc. is based in Nashville and operates under the NASDAQ ticker AREB, focusing on lifestyle products including safes and personal security solutions, with a recent addition of American Rebel Light Beer [14]. Product Details - American Rebel Light Beer is marketed as a premium domestic light lager, containing approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% ABV per 12 oz serving, brewed without additives [2][17]. Expansion Strategy - The company achieved 16 verbal commitments from distributors at the NBWA convention, leading to potential market entries in states such as Massachusetts, Illinois, and Texas, among others [4][5]. - Two distributors initiated formal contract negotiations within 24 hours post-convention, indicating strong market demand [4]. Brand Positioning - The brand emphasizes its patriotic values, branding itself as "America's Patriotic Beer," and aims to resonate with consumers who value American ideals [9][10]. - The company executed a pre-event outreach campaign targeting nearly 300 distributors, resulting in significant booth traffic and a record number of qualified leads [12]. Future Outlook - American Rebel is preparing for further expansion and visibility at the NBWA 2026, with plans for an expanded booth footprint [13]. - The company aims to continue its momentum in distributor engagement and market penetration, reflecting a strong belief in the brand's purpose and consumer resonance [14].