6个00后下场做传统烟花，年销量已破千万

Core Insights - The article discusses the emergence of a new fireworks company, Shuai Shuai Fireworks, founded by a team of six post-2000s individuals from Northeast China, led by Wu Mingyang, who has a background in the fireworks industry [1][2] Company Overview - Shuai Shuai Fireworks was established in 2023 and operates in the largest fireworks production area in China, Liuyang, which has 431 fireworks production companies and a total industry output value of 50.22 billion yuan expected in 2024, holding approximately 60% of the domestic market share [1][2] - The company currently adopts a processing model, sourcing products from upstream factories and distributing them through various sales channels, achieving over 10 million units in sales last year [2] Market Position and Strategy - The fireworks industry in Liuyang is characterized by a high number of small-scale enterprises, leading to intense price competition, with many companies generating only a few million yuan in output value [2] - To differentiate itself in a market with significant product homogeneity, Shuai Shuai Fireworks focuses on innovative packaging, offering over 100 SKUs with designs that incorporate elements from major Chinese cities [2][3] Product Innovation - The company has introduced modern and youthful packaging designs, moving away from traditional themes, which has been well-received by distributors and has allowed for higher pricing and profit margins [3] - Shuai Shuai Fireworks has also implemented a QR code system on packaging, enabling customers to view the actual fireworks display before purchase, addressing the previous "blind box" purchasing experience [3] Future Plans - The company has obtained qualifications for overseas fireworks sales and plans to expand into international markets, leveraging Liuyang's position as a major global fireworks production and export hub, which accounts for nearly 60% of China's fireworks exports [4]