Core Insights - The rental economy is gaining traction among young consumers, who are increasingly opting for a "light asset, high experience" lifestyle, leading to a surge in the rental of various products, including medical devices [1][2]. Group 1: Rental Market Growth - The portable oxygen machine rental business has seen significant growth, with a company in Tibet renting over 300 units daily during peak times, indicating strong demand [1][3]. - The new rental market in China is projected to exceed 700 billion yuan by 2025 and approach 1 trillion yuan by 2030, with users primarily being those born after 1995, who account for over 60% of the market [2]. Group 2: Young Consumers' Preferences - Young consumers prefer renting high-cost, low-frequency-use products that enhance their quality of life, such as portable oxygen machines, which are priced around 10,000 yuan for purchase but can be rented for as low as 80 yuan per day [2][3]. - The rental of medical devices has become integrated into the daily lives of young people, with platforms like Alipay's Sesame Rental channel offering a variety of health and beauty devices [4][5]. Group 3: Quality and Reliability Concerns - The rental market for medical devices faces challenges regarding quality and reliability, as many products lack standardization and regulatory oversight, leading to varying levels of service and safety [9][10]. - A case study highlighted the potential risks of renting medical devices, where a faulty jaundice meter led to misdiagnosis, raising concerns about the accuracy and reliability of rented medical equipment [8][9]. Group 4: Elderly Market Potential - The acceptance of rental services among young consumers is expected to influence the health consumption patterns of their families, particularly in the elderly segment, which has traditionally been resistant to renting [11][12]. - The long-term care insurance system in China is beginning to cover medical device rentals, which could enhance the market potential for elderly care products [13][14].
万物皆可租，这届年轻人医疗设备也靠租
3 6 Ke·2025-10-20 12:32