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深度|获得金沙江、险峰投资,AI网红营销头部公司 DeepLink ARR 已超500万美金
Sou Hu Cai Jing·2025-10-20 13:41

Core Insights - DeepLink, an AI influencer marketing company founded in 2024, has achieved significant growth with an ARR exceeding $5 million and has attracted investments from top-tier firms like Alpha, Qiming Venture Partners, and GSR Ventures [2] - The company emphasizes that AI is not just a marketing gimmick but a fundamental part of its operational structure, enabling precise creator matching for brands [2][3] - DeepLink's approach combines AI efficiency with human insight, focusing on delivering tangible results rather than merely selling tools [3][4] AI and Service Relationship - DeepLink positions AI as the engine of efficiency while service ensures the delivery of results, highlighting the importance of both elements in their business model [3][4] - The company recognizes the differences in market dynamics between China and the U.S., where labor costs influence the perceived value of AI tools [4][5] - The strategy involves leveraging human input to enhance AI capabilities, creating a feedback loop that improves the AI's performance over time [5][6] Market Positioning and Strategy - DeepLink identifies the best entry point for AI companies in the B2B space as addressing specific problems rather than focusing on broad industry labels [9][10] - The company aims to establish itself as an "AI-driven global creator collaboration infrastructure," focusing on delivering measurable results rather than just promoting AI concepts [12][16] - DeepLink's client base primarily consists of hardware brands and AI software companies, with a high repurchase rate of over 80% within three months, indicating strong client satisfaction and effective service delivery [13][14] Future Outlook - The long-term vision for AI in marketing includes becoming an integral part of organizational decision-making, acting as a "second brain" that understands brand goals and optimizes content strategies [16] - DeepLink's goal is to transition AI from being a mere tool to a collaborative partner in achieving marketing success [16]