KWEICHOW MOUTAI(SH:600519) Zheng Quan Ri Bao Zhi Sheng·2025-10-20 13:42Core Viewpoint - Guizhou Moutai has launched a "date selection" digital value-added service for its 53% vol 500ml Moutai liquor, allowing consumers to choose the production date, marking a shift towards personalized high-end liquor consumption [1][2]. Group 1: Service Details - Starting from October 20, consumers can select Moutai liquor produced between January 1, 2025, and the sales date, with the option to pre-order for the upcoming months [2]. - The new service eliminates the previous random date selection, providing consumers with greater flexibility and the ability to create a sense of occasion for special dates [2][3]. - This initiative is seen as a response to consumer demand for emotional value, transforming "time" into a tradable high-end product [2][4]. Group 2: Digital Transformation - The "date selection" service is a manifestation of Moutai's user-centric service philosophy, which has been in place since the launch of the i Moutai platform in 2022 [4]. - The service leverages Moutai's digital technology advantages, enabling full visibility of production dates and instant purchasing, thus enhancing the high-end liquor consumption experience [4]. - The implementation of this service is supported by advanced supply chain digitalization, IoT, and blockchain technology, ensuring transparency and authenticity of the selected dates [4]. Group 3: Future Outlook - The i Moutai platform aims to continue exploring digital technology applications in areas such as precision marketing and user rights, enhancing the high-end liquor consumption experience [5].