Affirm & Fanatics Team Up to Offer Flexible Payments for Sports Fans
AffirmAffirm(US:AFRM) ZACKS·2025-10-20 14:25

Core Insights - Affirm Holdings, Inc. has partnered with Fanatics to provide flexible payment options for sports fans, allowing purchases without hidden fees or compounding interest [1][8] - The integration enables eligible shoppers to split payments into biweekly or monthly installments at checkout, enhancing budget management and checkout experience [2][8] - This partnership aims to capitalize on seasonal demand during holiday shopping and major sports events, positioning both companies for increased engagement and sales [3] Company Strategy - The collaboration expands Affirm's presence in the lifestyle and entertainment retail sector, adding to its existing merchant partners like Costco, adidas, and Amazon [4] - Affirm's goal is to create a transparent financial network that empowers consumers while supporting responsible merchant growth [4] Financial Performance - The partnership is expected to boost Affirm's transaction volumes during peak sports seasons, with total transactions increasing by 51.8% year over year in Q4 of fiscal 2025 [5] - Affirm reported a 33% year-over-year revenue growth in the same period [5] Competitive Landscape - Competitors in the BNPL space include Mastercard, Visa, and PayPal, with Mastercard reporting a 13% increase in net revenues in H1 2025 [6] - Visa's processed transactions grew by 10% year over year in Q3 of fiscal 2025, while PayPal's net revenues increased by 5% year over year to $8.3 billion in Q2 2025 [7]