8年！从管培生到CEO，永辉超市为什么敢把命交到一个90后的手里？

Core Insights - The appointment of Wang Shoucheng as CEO of Yonghui Supermarket at the age of 34 signals a strong desire for change within the company, aiming to embrace new transformations and break away from traditional management practices [1][3][7] Company Performance - In the first half of 2025, Yonghui Supermarket reported revenue of 29.948 billion yuan, a year-on-year decrease of 20.73%, with a net profit attributable to shareholders of -241 million yuan [3] - Under Wang Shoucheng's leadership, the "Fat Donglai Model" has begun to show results, with an average increase of 80% in customer traffic and over 60% of stores achieving their highest profitability in the past five years [3][4] Leadership Background - Wang Shoucheng joined Yonghui in 2017 as a management trainee and has held various positions, including business assistant to the CEO, cluster operations partner, and regional general manager, before becoming CEO [4] - His successful implementation of the "Fat Donglai Model" in 100 stores within a year demonstrates his capability to drive significant change in a struggling company [4][6] Strategic Shift - Wang Shoucheng is leading a strategic transformation towards a "product-centered" approach, aiming to develop 100 billion-yuan-level products within three years and increase the number of private label products from 60 to 500 by 2029 [9] - The traditional supermarket model of merely selling shelf space is deemed outdated, prompting Yonghui to establish a unique competitive advantage through its own brands [9][10] Market Context - The Chinese retail market is undergoing profound changes, characterized by a "new normal" of single-digit growth, while instant retail is experiencing significant growth, projected to exceed 1 trillion yuan by 2025 [10][11] - Yonghui is simultaneously renovating and closing stores, having opened 93 new locations while shutting down 227 underperforming ones in the first half of 2025, aiming to streamline operations in a competitive market [11]