2025营养健康产品出海趋势观察-大数跨境

Core Insights - The article highlights the shift in global health consumption demand from medical services to comprehensive health management, with nutritional health products transitioning from "optional supplements" to "daily necessities" in the post-pandemic era. Chinese companies are positioned to seize a golden opportunity for international expansion due to their advantages in raw materials and supply chains [1][2]. Market Overview - The global health food market reached a size of $942.04 billion in 2023 and is projected to grow to approximately $2.13 trillion by 2033, with a compound annual growth rate (CAGR) of 8.5%. Functional foods and beverages account for the largest segment at 38.4% [1][21]. - The dietary supplement market is expected to reach $348.27 billion by 2032, with vitamins making up 32.7% of this segment. The herbal medicine market is experiencing rapid growth, with a CAGR of 19.64% from 2024 to 2034 [1][27][32]. - The sports nutrition market is projected to reach $112.05 billion by 2034, with sports supplements holding nearly half of the market share [1][36]. Industry Analysis - North America is the largest market, accounting for 38.04% of the global market, with the U.S. dietary supplement market expected to reach $112.6 billion in 2024. The European market holds a 27.06% share, emphasizing safety certifications and sustainability [1][40][44]. - The Asia-Pacific region has a large population base, with the dietary supplement market projected to reach $192.44 billion in 2024. Regulatory differences across countries in this region are significant, with Southeast Asia relying heavily on social recommendations and direct sales channels [1][40][44]. Challenges and Opportunities - Chinese companies possess unique advantages for international expansion, including access to authentic raw materials and robust R&D and manufacturing systems. However, they face challenges such as cultural adaptation, high compliance costs, and insufficient product innovation [2]. - The pathways and channels for international expansion are diversifying, with brand exports suitable for companies with R&D and financial strength, while OEM/ODM and raw material supply models are better suited for manufacturing-focused firms [2]. Future Trends - The future of the industry is expected to focus on three main directions: the younger consumer demographic driving product transformation towards snackable and portable formats; precise demand leading to the development of tailored products for specific demographics and scenarios; and cultural empowerment allowing "new Chinese health concepts" to reach global audiences [2].