Lowe's Digital Evolution Enhances Pro & DIY Experiences With AI

Core Insights - Lowe's Companies, Inc. is implementing a "Total Home" strategy that integrates artificial intelligence (AI) to enhance customer engagement and associate productivity [1] Financial Performance - In Q2 of fiscal 2025, Lowe's reported sales of $24 billion, reflecting a year-over-year increase of 1.1%, driven by strong performance in Pro and DIY segments [2][10] - Online sales increased by 7.5%, attributed to an improved digital experience and the Lowe's Rewards program [2] Innovations and Technology - The Mylow Companion app, an AI-powered tool for store associates, provides fast and accurate product recommendations, enhancing customer satisfaction and associate productivity [3][10] - Mylow, a virtual advisor for customers, assists shoppers in navigating home improvement projects, catering to both DIY enthusiasts and professionals [4] Strategic Acquisitions - Lowe's Pro strategy is bolstered by the acquisition of Foundation Building Materials (FBM), which includes AI Blueprint Takeoff technology that automates quantity extraction from digital blueprints, improving project planning efficiency [5][10] - FBM's extensive branch network and mobile app enhance Lowe's reach in key regions, contributing to growth in the Pro market valued at $250 billion [6] Competitive Landscape - Competitors like Home Depot are also leveraging AI to improve customer experience and operational efficiency, including enhanced search functionality and optimized delivery operations [7] - Floor & Decor Holdings is investing significantly in IT infrastructure to strengthen its omnichannel retail operations [9] - Williams-Sonoma is deploying AI across customer experience, supply chain optimization, and internal operations, aiming for improved productivity and cost savings [11][12]