天猫双11开卖首小时80个品牌成交破亿，iPhone系列成交额超去年全天

Core Insights - The 2025 Tmall Double 11 event saw a rapid increase in brand sales, with 80 brands exceeding 100 million in sales within the first hour [1] - A total of 30,516 brands doubled their sales compared to the previous year, while 18,919 brands surpassed their total sales from the previous year's first day within the first hour [1] - Apple's iPhone series sales on the Apple Store exceeded the total sales of the previous year's entire day within the first hour [1] - Notable products such as AirPods 4, Apple Watch S11, iQOO 15, Nintendo Switch, and Xiaomi 17 ProMax each achieved over 10 million in sales within the first hour [1]