Disney+, Hulu Churn Rates Spiked Around Jimmy Kimmel Suspension, Antenna Says; Firm Also Gauges Fox One & ESPN Progress
Last month’s suspension of Jimmy Kimmel Live! coincided with a doubling of subscriber churn rates on Disney+ and Hulu, according to the latest streaming report from Antenna. Churn, the industry term for the number of subscribers canceling their service in a given period, hit 8% on Disney+ and 10% on Hulu. Their levels in August were 4% and 5%, respectively. During the days-long Kimmel affair, a flurry of posts on social media, including from A-listers like Howard Stern, indicated that some Disney+ subscri ...