Ge Long Hui·2025-10-20 19:44Core Viewpoint - Chow Tai Fook's FY2026 Q2 operational performance shows a 4.1% year-on-year growth in RSV, aligning with expectations [1] Group 1: Domestic Performance - Offline same-store sales growth turned positive in Q2, with a 7.6% year-on-year increase in direct same-store sales in mainland China [1] - The average selling price of gold jewelry and products increased by 23% year-on-year, driven by a significant rise in gold prices, which increased by 46% compared to the same period in 2024 [1][2] - Excluding price factors, same-store sales volume in mainland China decreased by 8.6%, showing a narrowing decline compared to Q1 [1] Group 2: Product and Channel Strategy - The reduction in same-store sales volume is attributed to the company's increased product innovation efforts, with the successful launch of the "Chuanxi" series and the expansion of existing product lines [2] - The retail sales of gold products saw a substantial year-on-year increase of 43.7%, indicating significant growth in sales volume when excluding price factors [2] - The company closed 300 underperforming stores in Q2, reducing the total to 5,663 stores, which may help retain customer traffic in remaining stores [2] Group 3: E-commerce and Regional Performance - E-commerce sales in mainland China grew by 28.1% year-on-year, accounting for 6.7% of the company's mainland sales and 15.5% of sales volume [2] - The company is enhancing its IP collaboration and engaging consumers through comprehensive online interactions to expand its e-commerce business [2] - In FY2026 Q2, RSV in Hong Kong, Macau, and other regions increased by 11.4%, with same-store sales growth of 6.2% in Hong Kong and 17.3% in Macau [2] Group 4: Financial Projections - The company expects a 3% revenue growth for FY2026, with a projected net profit increase of 32% to HKD 7.8 billion [3] - The company anticipates net profits of HKD 78.06 billion, HKD 88.30 billion, and HKD 98.78 billion for FY2026-2028, with a PE ratio of 21 for FY2026 [3]