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Apple stock just reached an all-time high—and it's because of this landmark product
AppleApple(US:AAPL) Fastcompany·2025-10-20 20:11

Core Insights - Apple stock reached an all-time high of over $264, surpassing its previous peak of $258.10 in December 2024, with an 8% increase year-to-date and over 11% year-over-year [2][3] Product Performance - The iPhone 17 series has outsold the iPhone 16 series by 14% in its first 10 days in the U.S. and China, according to a report by Counterpoint [3][6] - The base model iPhone 17 is driving the launch's success, with sell-out rates nearly one-third higher compared to the iPhone 16 series launch in 2024, particularly performing well in China [6][8] Product Features - The iPhone 17 series includes significant updates such as ProMotion for smoother motion, a 48-megapixel ultrawide camera, increased storage and charging speeds, an improved chip, and a sturdier glass called Ceramic Shield 2 [5][4] Market Trends - The iPhone 17 Pro Max has seen the highest demand spike in the U.S., attributed to promotional deals from carriers like T-Mobile, AT&T, and Verizon [8][6] - Analysts suggest that the current stock surge reflects optimism about the iPhone 17 family of products, with potential for further upside through CY2027 [9]