Apple stock just reached an all-time high—and it’s because of this landmark product

Core Insights - Apple stock reached an all-time high of over $264, surpassing its previous peak of $258.10 in December 2024, with an 8% increase year-to-date and over 11% year-over-year [2][3] Product Performance - The iPhone 17 series has outsold the iPhone 16 series by 14% in its first 10 days in the U.S. and China, according to a report by Counterpoint [3][7] - The base model iPhone 17 is driving the success of the launch, with sell-out rates nearly one-third higher compared to the iPhone 16 series launch in 2024, particularly performing well in China [7][8] Consumer Appeal - The iPhone 17 offers significant upgrades such as a better chip, improved display, higher base storage, and a selfie camera upgrade, all at the same price as the iPhone 16, making it compelling for consumers [8] Market Trends - In the U.S., the iPhone 17 Pro Max has seen the highest demand spike, attributed to promotional deals from carriers like T-Mobile, AT&T, and Verizon [8] - Analysts suggest that the current stock price reflects expectations of strong performance from the iPhone 17 family, with potential for further upside through 2027 [9]