Core Insights - The main brand of the company showed stable performance in Q3 2025, with a low single-digit year-on-year growth in overall channel revenue, consistent with Q2's performance, meeting expectations. Online sales outperformed offline, maintaining double-digit growth, while children's products outperformed adult products [1][2] - The Saucony brand experienced rapid growth, with over 20% year-on-year growth in overall channel revenue in Q3, and offline revenue increasing by over 30%. The company opened 16 new stores, primarily in key business districts of first and second-tier cities, maintaining an annual store opening target of 30-50 [1][2] Revenue and Inventory Management - The main brand's inventory turnover ratio was between 4-4.5 months in Q3, with discount levels maintained at 7-7.5%, indicating healthy inventory management and low discount pressure. Saucony's inventory and discount levels were also within controllable ranges, allowing flexibility for Q4 promotions [2] - The company is continuously innovating its channel strategy, increasing its presence in outlet formats. The new store formats, including the 9th generation stores and leading stores, now account for over 70% of the total store count, with a focus on high-end outlet malls [2] Strategic Initiatives - The company is optimizing its multi-brand matrix by planning to divest its fashion sports brand in 2024, focusing on core running business to enhance resource allocation. The DTC transformation is set to begin in 2025, aiming for a more efficient and high-quality channel layout [3] - The company plans to reclaim approximately 100 stores in Q4, with a total of 400 stores by the end of 2025, involving a capital expenditure of around 400 million yuan. This move is expected to enhance long-term channel competitiveness and enable the company to respond quickly to changes in terminal demand [2][3]
特步国际(01368.HK)点评：流水延续稳健增长 渠道加快奥莱布局