Starbucks' Turnaround: Watch for AI Ordering, New Drapes—and Teens
Starbucks thinks AI may improve customers' experience with its app. David Paul Morris / Bloomberg via Getty Images Close Key Takeaways Getting your morning caffeine fix may soon be as simple as grumbling into your phone about your need for coffee. AI could some day allow the Starbucks (SBUX) app to handle voice orders and do a better job of remembering customers' preferences, CEO Brian Niccol said recently. He said the cafe chain was eager to use artificial intelligence to "remove friction" in how customers ...