Starbucks' Turnaround: Watch for AI Ordering, New Drapes—and Teens

Core Insights - Starbucks is exploring the use of AI to enhance customer experience through its app, potentially allowing for voice orders and better personalization of preferences [2][3][7] - The company is focused on reducing friction in customer interactions and aims to serve customers quickly, with a target of serving at the counter within four minutes as part of its "Back to Starbucks" campaign [3][4] - Starbucks is undergoing a turnaround effort to revitalize sales and improve its stock performance, which has declined by about 7% this year [3] Technology and Customer Experience - The CEO envisions a future where customers can place orders by speaking into their phones, streamlining the ordering process [3][7] - Currently, Starbucks is primarily using technology behind the scenes while maintaining a warm and inviting atmosphere in its cafes [3][7] - Other hospitality businesses are cautious about using AI in customer-facing roles, often focusing on back-of-house efficiencies instead [4] Store Strategy - Starbucks has announced multiple store closures for locations that do not align with its vision and is renovating others to create a more inviting environment [5] - The company is considering enhancements such as adding rugs, drapes, and plants to improve the ambiance [5] - The goal is to encourage drive-thru and grab-and-go customers to consider staying and enjoying the café experience [5][8]