HEILAN HOME(SH:600398) Zheng Quan Shi Bao·2025-10-20 22:53Core Viewpoint - HLA's financial challenges are growing, with stagnant revenue, high inventory, and cash flow issues overshadowing its ambitions for a secondary listing in Hong Kong [1][2][31]. Group 1: Financial Performance - HLA's revenue has shown alternating patterns of slight increases and declines, with a 1.73% increase in H1 2025 but a 3.1% drop in net profit [1][7][32]. - The company's main brand revenue has been declining, while group buying and other brand revenues are small and costly, with overseas revenue accounting for less than 2% [1][2][14]. - HLA's inventory reached 10.255 billion yuan in H1 2025, representing 57.83% of net assets, with a turnover period of 323 days [1][16][19]. Group 2: Cash Flow and Debt - HLA's cash reserves plummeted by 42.91% in 2024, with operating cash flow decreasing by 55.7%, leading to over 10 billion yuan in short-term debt [1][21][22]. - By H1 2025, accounts payable exceeded cash reserves, indicating a tight cash flow situation [22][23]. - Despite cash flow pressures, HLA maintained high dividend payouts, totaling 6.516 billion yuan over three years, raising concerns about the sustainability of this strategy [24][25][26]. Group 3: Business Model and Market Position - HLA's unique financial model, which relies on delayed payments to suppliers and franchisee ownership, is facing challenges as market saturation increases [27][28]. - The company has been transitioning towards a more diversified brand strategy, including a focus on family-oriented products and international partnerships [11][29]. - HLA's market share in the men's clothing sector remains at 4.7%, but its revenue from the main brand is declining, with a significant drop in sales from core products [4][14][30]. Group 4: Future Prospects - HLA's upcoming secondary listing in Hong Kong aims to enhance its international brand image and diversify capital operations, but financial instability may hinder investor confidence [2][31][32]. - The company is exploring global expansion, with recent growth in overseas revenue, but the overall impact remains limited [32].