山东海景房，沦为鬼城！有房子1元钱起拍！

Core Viewpoint - The article discusses the rise and subsequent decline of coastal properties in Shandong, highlighting the initial allure and marketing strategies that drove sales, followed by the current challenges faced by these properties in terms of occupancy and market value [1][5][11]. Group 1: Market Dynamics - Six to seven years ago, coastal properties in Shandong were highly sought after, with prices reaching over 8,000 yuan per square meter, and expectations of surpassing 10,000 yuan within a couple of years [1] - The coastal cities of Shandong attracted many buyers due to their clean air compared to northern cities plagued by smog, with marketing emphasizing the idyllic lifestyle associated with coastal living [3][5] - Developers effectively marketed these properties by creating a narrative around an ideal lifestyle, targeting different demographics with tailored messaging [5][7] Group 2: Sales and Investment Trends - From 2005 to 2010, there was a significant surge in interest for coastal properties, with aggressive marketing strategies leading to a buying frenzy, particularly in cities like Beijing [9] - At the peak, some developments sold up to 500 units in a single day, showcasing the high demand for coastal real estate [9] Group 3: Current Challenges - Many coastal properties are located far from urban centers, lacking adequate infrastructure, leading to low occupancy rates as they are often used as second homes [11] - Reports indicate that some properties have seen occupancy rates drop below 10%, with rental markets struggling due to insufficient demand [11] - Current market conditions have led to drastic price reductions, with some properties listed at starting prices as low as 1 yuan, reflecting a significant decline in liquidity and market interest [13]