Core Insights - Subscription cancellations for Disney+ and Hulu increased significantly in September, coinciding with the temporary cancellation of "Jimmy Kimmel Live!" due to controversy surrounding comments made by the host [1][3] - The total cancellations in September were reported at 4.1 million for Hulu and 3 million for Disney+ [3] - The churn rate for Hulu rose from 5% in August to 10% in September, while Disney+ saw an increase from 4% to 8% in the same period [3] Subscription Trends - Despite the rise in cancellations, signups for both Hulu and Disney+ were higher in September compared to the previous five months [4] - Disney reported a total of 183 million subscriptions for Disney+ and Hulu in its latest earnings report for the quarter ending June 28 [4] - Antenna, the subscription analytics company, tracks US consumer data and excludes subscribers from bundle deals [4]
Disney+, Hulu cancellations rose after ABC briefly yanked Jimmy Kimmel