新疆乳业“老大哥”天润带来多款产品

Core Insights - Xinjiang is a crucial region in China's dairy industry, known for its high-quality dairy brands, with Tianrun being the leading company in the area [1] - Tianrun has established itself as a national brand, recognized as one of the "Top 20 Dairy Companies in China," with a daily production and sales of over 680 tons of dairy products [1] Company Overview - Tianrun Dairy Industry Co., Ltd. was founded in 2002 and is part of the Xinjiang Production and Construction Corps, operating a full industry chain from feed planting to milk production and sales [2] - The company has 26 modern farms in the golden milk source area of Xinjiang, ensuring high-quality milk production [2] - Tianrun maintains a self-sourced milk ratio of over 90%, with nearly 70,000 dairy cows, providing a strong foundation for product quality [2] Product Innovation and Market Performance - Tianrun has expanded its product line to 68 offerings, including innovative items like milk beer, which gained popularity since its launch in 2013 [3] - The company has seen increasing repurchase rates in markets like Zhejiang, indicating strong consumer satisfaction and brand loyalty [3] - Tianrun's fresh milk and milk beer are particularly well-received, with unique taste profiles attributed to the natural environment and production methods [3][4] Recent Product Launches - The "Every Full Life" series features popular products such as the Jiali Pure Milk and Snow Mountain Organic Pure Milk, available at competitive prices [5] - Tianrun ensures product freshness with a shelf life of 21 days, emphasizing the importance of cold chain logistics from Xinjiang to consumers [5]