使用AI的正确姿势，不是破局，而是做局

Core Insights - The software industry is entering a "fast fashion" era, where AI can rapidly and cheaply create popular software applications, leading to market saturation and a focus on speed over lasting quality [4][6] - This shift indicates a fundamental disruption for professionals in the software service sector, as the lifespan of certain jobs is drastically shortened [5][10] - The rise and fall of roles such as "Prompt Engineer" exemplify this trend, with job cycles compressed to as little as 18 months [9][10] Industry Trends - The emergence of AI-generated roles, such as Prompt Engineers, has seen high demand and salaries, but these roles can quickly become obsolete [8][9] - The concept of "career fast fashion" suggests that professionals must adapt rapidly to changing job requirements and skill sets [6][12] Strategic Insights - To survive in the AI-driven landscape, professionals should learn from the luxury fashion industry, which balances rapid obsolescence with the creation of timeless brands [13][14] - Building a personal brand akin to a luxury brand involves defining a core identity that transcends transient skills [34][37] - Professionals should focus on their "brand DNA," which represents their enduring value proposition rather than specific skills that may quickly become outdated [38][40] Brand Development Strategies - Strategy One: Identify your "brand DNA" by focusing on solving fundamental, lasting problems rather than temporary solutions [37][39] - Strategy Two: Cultivate your "brand aesthetics," which includes taste and unique insights that differentiate you in a crowded market [43][45] - Strategy Three: Become a "brand curator," ensuring high standards and a deep connection to your core identity, thus elevating your work beyond basic tasks [50][54] Long-term Perspective - The traditional approach of "lifelong learning" may lead to anxiety and a reactive stance; instead, professionals should focus on building a personal luxury brand that leverages new skills as tools rather than identities [58][63] - Skills may have a short lifecycle, but personal branding and core values are enduring assets that can provide stability and growth in a rapidly changing environment [65]