大众集团权力震荡,奥博穆卸任保时捷CEO
Zhong Guo Qi Che Bao Wang·2025-10-21 01:11

Core Viewpoint - The resignation of Oliver Blume as CEO of Porsche is a significant shift in leadership due to pressure from labor unions and declining performance, while he will continue as CEO of Volkswagen Group until the end of 2030 [1][3][7]. Group 1: Leadership Changes - Oliver Blume has been the CEO of Porsche since 2015 and took over as CEO of Volkswagen Group in September 2022, holding both positions until now [3][4]. - Michael Leiters, former CEO of McLaren, will succeed Blume as Porsche CEO starting January 1, 2026 [1][11]. - Blume's dual role faced increasing scrutiny amid a major restructuring plan and operational challenges at Porsche, leading to dissatisfaction among investors and internal stakeholders [3][5][7]. Group 2: Performance Issues - Porsche's net profit for the first half of the year was €718 million, a dramatic decline of 66.6% year-over-year, with a sales return rate dropping from 15.7% to 5.5% [9]. - The company has faced challenges due to weak demand in China, rising export tariffs to the U.S., and uncertainties in transitioning to electric vehicles, prompting multiple downward revisions of financial forecasts [9]. - A significant restructuring plan has been announced, which includes a shift back to internal combustion engine models and a halt on upcoming electric vehicle launches, expected to result in a €1.8 billion loss in operating profit for 2025 [9]. Group 3: Future Outlook - Michael Leiters is expected to navigate the challenges at Porsche by balancing new model investments with cost reductions, leveraging his experience from McLaren [9][10]. - The automotive industry is watching closely to see if Leiters can successfully lead Porsche through its current difficulties and restore its profitability [10].