新一轮饮品趋势，郑州糖酒会上给你答案

Core Insights - The Zhengzhou Sugar and Wine Fair will continue its "Spring + Autumn" dual exhibition model in 2026, highlighting its significance as a major event in the North China food and beverage industry, providing a platform for product display and dealer connections [1] - The recent Nanjing Autumn Sugar and Wine Fair showcased a shift in focus from large brands to market demand, offering insights into the beverage industry's trends [3] Industry Trends - Functional beverages have emerged as a significant trend, with exhibitors presenting products that emphasize health and wellness, moving beyond mere thirst-quenching [4] - The introduction of products like "Sleeping Water" and cherry juice blends indicates a growing market for functional drinks aimed at alleviating modern health issues such as anxiety and insomnia [6] - The rise of "light wellness" drinks, incorporating traditional health ingredients like goji berries and red beans, reflects a shift towards healthier consumption patterns among younger demographics [6][7] Consumer Behavior - The concept of "wellness," previously associated with older generations, is now being embraced by younger consumers driven by health anxieties, creating a demand for lighter wellness beverages [7] - The success of NFC (Not From Concentrate) juices highlights the importance of health-oriented products that meet consumer expectations for quality and versatility [7] - Modern consumers prioritize health as a fundamental requirement, with functional demands becoming more refined, indicating a shift in purchasing motivations [9]