Zhi Tong Cai Jing·2025-10-21 01:56Core Viewpoint - Bosideng (03998) saw a significant stock price increase, rising over 7% during trading and currently up 5.11% at HKD 4.73, with a trading volume of HKD 150 million [1] Company Developments - On October 20, Bosideng appointed renowned British designer Kim Jones as the creative director for the newly established AREAL high-end urban line [1] - Kim Jones previously served as the artistic director for men's wear at Dior, a luxury brand under LVMH, and left the position in January of this year. He also held the role of artistic director for men's wear at Louis Vuitton [1] Industry Context - Reports indicate that cold air is moving east and south, affecting a large area of central and eastern China. Many northern regions are experiencing continued low temperatures, while southern areas are expected to reach new lows for the second half of the year [1] - Guosheng Securities highlights the upcoming autumn and winter peak season, suggesting a focus on Bosideng as a leading brand in the down jacket market [1]