打造更具吸引力的国际消费目的地 “真金白银”这样投

Core Viewpoint - The Ministry of Finance and the Ministry of Commerce have announced a plan to establish an international consumption environment in approximately 15 pilot cities, with financial support from the central government aimed at boosting inbound consumption [1][2]. Group 1: Pilot Cities and Financial Support - The focus will be on existing international consumption center cities, including Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing, which have strong consumption driving effects and significant potential for inbound tourism [2]. - Each international consumption center city will receive a total subsidy of 200 million yuan, while other eligible cities will receive 100 million yuan each [2]. Group 2: Implementation Strategies - The construction of the international consumption environment will emphasize "precise drip irrigation," targeting specific areas such as high-quality consumption supply, foreign payment services, and international service levels [3][4]. - Key initiatives include enhancing the coverage of foreign card POS machines, increasing foreign currency exchange facilities, and improving multilingual signage and services for foreign visitors [3][6]. Group 3: Addressing Shortcomings - The initiative aims to identify and address gaps in the current international consumption environment, such as the need for more foreign currency exchange points and foreign card payment options [6][8]. - The focus will be on optimizing payment services to facilitate smoother transactions for foreign tourists, who often rely on cash and credit cards in a predominantly mobile payment environment [6][8]. Group 4: Policy Integration and Effectiveness - The new measures will complement existing policies aimed at expanding inbound consumption, focusing on both hardware improvements and the enhancement of the service environment [9][10]. - The performance indicators established will guide the allocation of funds and ensure that the effectiveness of the initiatives is evaluated, linking funding to the achievement of specific goals [10][11].