Core Insights - The health supplement industry in China is expected to maintain a growth trend in the medium to long term, driven by regulatory improvements and effective demand, supply, and channel dynamics [1][2] Group 1: Industry Growth Drivers - Three main factors are driving the growth of the health supplement industry: 1. Channel shift from offline to online, enabling more precise marketing and stimulating consumer demand [1] 2. Increased health awareness due to experiences with COVID-19 and an aging population [1] 3. Diversification of health supplement categories and consumption scenarios attracting younger consumers [1] Group 2: Market Segmentation - Dietary supplements are the primary consumption area, projected to account for 55.98% of the market size in 2024, with a decreasing market concentration (CR5 at 27.6%) [2] - The traditional nourishment market has stagnated due to the "Qianjian incident," facing challenges in both volume and price [2] - The sports nutrition market, while small, is growing rapidly with a CAGR of 8.64% from 2010 to 2024, indicating significant growth potential as fitness concepts become more popular [2] - The children's health segment is also growing, with a CAGR of 8.37% from 2010 to 2024, despite a declining birth rate [2] - The weight management market has shown volatility, with a negative growth in 2022, but still holds potential for future growth due to rising health awareness [2]
万联证券：三大因素驱动保健品行业成长 年轻消费相关市场前景可期
Zhi Tong Cai Jing·2025-10-21 02:03