WLY(SZ:000858) Zhong Jin Zai Xian·2025-10-21 02:08Core Insights - The article highlights the historical significance and innovative journey of Wuliangye in the low-alcohol liquor segment, marking its 47-year legacy since the introduction of its first low-alcohol product in 1978 [1][3]. Historical Significance - Wuliangye was a pioneer in recognizing the international market's shift towards low-alcohol beverages, initiating technical advancements as early as 1972, while competitors focused on high-alcohol products [3]. - The introduction of the 39° and 29° Wuliangye products in 1978 showcased a breakthrough in maintaining flavor while reducing alcohol content, addressing industry challenges and setting a precedent for low-alcohol liquor [4]. Technological Innovation - The production process of the new 29° Wuliangye involves a blend of traditional methods and modern technology, including a computer blending system and a unique three-step process: base liquor selection, aging, and alcohol reduction [5]. - Wuliangye employs innovative techniques such as "layered distillation" and "quality-based selection" to enhance flavor retention, ensuring that the new product maintains the rich aroma characteristic of its higher-alcohol variants [5]. Market Positioning and Future Outlook - The launch of the 29° Wuliangye aligns with emerging consumer trends favoring lighter drinking experiences, as indicated in the 2024 China Alcohol Consumption White Paper [8]. - The product's debut in Europe has been met with enthusiasm, suggesting a promising market potential, particularly as it resonates with local drinking preferences [8]. - Wuliangye's commitment to continuous innovation and its ability to adapt to consumer demands have established a strong brand presence and technical advantage in the low-alcohol liquor market [8].