Core Viewpoint - The introduction of the new undergraduate major "Infant Development and Health Management" reflects the government's initiative to cultivate specialized management talents in the childcare sector, signaling the emergence of a new trillion-yuan industry [5][6]. Group 1: New Major Introduction - The Ministry of Education has included "Infant Development and Health Management" in the undergraduate enrollment directory for the first time, with universities such as Shandong Women's University and Shaanxi Preschool Normal University offering this program [1][3]. - This major aims to address the growing demand for professional childcare management personnel as the country recognizes the importance of specialized training in this field [5][11]. Group 2: Market Demand and Supply - Despite a declining birth rate and the closure of approximately 20,000 kindergartens annually, the demand for childcare services remains unmet, with over 30% of families with children under three expressing a need for childcare services, yet the actual enrollment rate is only 7.86% [6][8]. - There are over 8 million families seeking childcare services, indicating a substantial market demand [7]. - The average monthly fee for childcare services is approximately 1,978 yuan per person, leading to an estimated annual potential market size of around 200 billion yuan [7]. Group 3: Structural Challenges - The disparity between high demand and low utilization rates of childcare facilities is attributed to a lack of affordable public childcare options and the high costs associated with private institutions [9][10]. - The current workforce in the childcare sector lacks standardized qualifications, with many practitioners transitioning from other educational roles without specialized training [10][12]. Group 4: Government Support and Initiatives - Various local governments are implementing subsidy policies to support childcare institutions, such as monthly subsidies for institutions that enroll children at affordable rates [14][15]. - The national government has introduced a direct cash subsidy of 3,600 yuan per year to encourage childbirth, marking a significant step in establishing a supportive environment for families [15][18]. Group 5: Economic Considerations - The average annual cost of raising a child aged 0-2 is approximately 24,538 yuan, contributing to the overall financial burden on families, which is a significant factor in their decisions regarding childbirth [16][17]. - The establishment of a comprehensive support system for childbirth, including financial incentives and improved childcare services, aims to alleviate economic pressures and promote a family-friendly society [18].
本科首次出现“带娃”专业，背后一个千亿产业浮出水面
3 6 Ke·2025-10-21 02:26