营收下滑，阅文发力潮玩救市丨消费参考

Group 1 - The core strategy of the company is to integrate "IP + AI + consumption" to create a second growth curve for IP value [2] - The company has launched a "Global Trendy Toy Co-Creation Plan" to incubate original trendy toy IPs and enhance the commercialization of its IP [2] - The company's derivative product GMV reached 480 million yuan in the first half of the year, nearing last year's total [2] Group 2 - The company's revenue declined by 23.9% year-on-year to 3.191 billion yuan in the first half of the year, while net profit increased by 68.5% to 850 million yuan [3] - The decline in revenue is attributed to the natural development cycle and scheduling of film and television projects, leading to a 48.4% drop in IP operation business [3] - The company is entering the comic drama sector, with 30 of its comic drama works surpassing 10 million views, and some exceeding 100 million views [2] Group 3 - The volatility in the film and television market is structural, with long video platforms facing systemic crises due to competition from short videos and a sluggish advertising market [4] - Major competitors like iQIYI and Tencent have reported revenue declines, indicating a challenging environment for video platforms [4] - The film market is also experiencing a downturn, with a significant drop in box office revenue during the National Day holiday [5] Group 4 - The company is cautiously selecting projects for film investments, relying on support from its major shareholder Tencent [5] - The company needs to accelerate its search for a second growth curve in light of the challenges faced in the film and television industry [6]