数智红包模式：本地生活平台创新解决方案，破解四大行业痛点

Core Insights - The "Smart Red Packet" model is an innovative solution in the local life service sector, addressing four major industry pain points through a funding pool design and a direct rebate mechanism, creating a win-win ecosystem for platforms, merchants, and consumers [1][9]. Mechanism Design - The model employs an "immediate rebate" incentive system where consumers receive rebates after spending at partner merchants, with the total rebate amount covering their spending over time [3]. - Merchants set discount rates based on industry characteristics, and rebates are distributed from a funding pool according to a weekday rebate mechanism [3]. - A cross-store consumption weighting mechanism encourages consumers to explore different merchants, enhancing consumption activity and driving traffic to merchants [3]. Pain Point Resolution - The model eliminates the motivation for fraudulent transactions by strictly limiting rebates to the merchant's discount range, thus addressing the issue of order inflation [7]. - It resolves the problem of diminishing rebate incentives in mature platforms by incentivizing continuous consumption through active user weighting [7]. - The design directly drives consumer exploration of new merchants, creating a positive cycle of "consumption - traffic generation - repurchase," which addresses the challenge of ineffective traffic generation in traditional platforms [7]. Value Innovation - The model establishes a sustainable ecosystem by ensuring credible distribution of commercial value, where consumers experience "consumption as investment," merchants achieve precise traffic generation, and platforms earn sustainable revenue through service fees and ecosystem operations [9]. - It signifies a shift in the consumption rebate model from "subsidy-driven" to "value co-creation," facilitating collaborative innovation in activating consumer vitality, empowering merchant operations, and optimizing platform management [9].