营收下滑，阅文发力潮玩救市

Core Insights - The company is seeking new growth avenues by integrating "IP + AI + consumption" to build a second growth curve for IP value [2] - The company reported a significant decline in revenue due to the volatility in the film and television market, with a 23.9% year-on-year drop in revenue to 3.191 billion yuan [3] - The company is entering the comic drama sector, with 30 of its works surpassing 10 million views, indicating a strategic shift in content creation [2] Financial Performance - The company's revenue decreased by 23.9% to 3.191 billion yuan in the first half of the year, while net profit attributable to shareholders increased by 68.5% to 850 million yuan [3] - Non-FIRS net profit fell by 27.7% to 508 million yuan, reflecting challenges in the IP operation business, which declined by 48.4% to 1.138 billion yuan [3] Market Context - The film and television market is experiencing structural volatility, with long video platforms facing systemic crises due to competition from short videos and a sluggish advertising market [4] - Major competitors like iQIYI and Tencent are also reporting declines in revenue and subscriber numbers, indicating a broader industry trend [4][5] - The film market is similarly affected, with a notable decline in box office revenues during the National Day holiday, marking a significant downturn in the industry [5] Strategic Initiatives - The company is launching a "Global Trendy Toy Co-Creation Plan" to collaborate with artists for original trendy toy IP incubation, aiming to enhance its IP commercialization capabilities [2] - The company has invested in niche enterprises to strengthen its design and supply chain capabilities in popular categories like plush toys [2]