财富管理行业迈入深度转型期,买方投顾与科技双轮驱动格局成形
2 1 Shi Ji Jing Ji Bao Dao·2025-10-21 02:49

Core Insights - The Chinese wealth management industry is undergoing a historic transition from scale expansion to quality enhancement, driven by the deepening of the buy-side advisory model and the comprehensive empowerment of artificial intelligence technology [1][2] - The industry is shifting from a product sales-oriented "sell-side model" to a client-centric "buy-side advisory model," which is reshaping the industry value chain and significantly impacting the way services are provided to the real economy and the wealth appreciation of residents [1][2] - A recent industry seminar themed "Gathering Strength, Moving Forward" brought together experts from financial institutions, technology companies, and academic institutions to discuss macro trends, buy-side advisory, global allocation, financial technology, and inclusive finance, revealing the development trends and future directions of the Chinese wealth management industry [1] Industry Transformation - The core of the industry transformation is a fundamental shift from "selling products" to "providing services," driven by changes in the macro environment that lay a solid foundation for the flourishing development of the client-centric buy-side advisory model [2] - The arrival of a low-interest-rate era has accelerated this transformation, prompting individuals to prepare from emotional acceptance, pre-planning, and professional companionship perspectives [2] - The complexity of the market environment has raised the demand for professional advisory services, with public fund assets expected to reach 35.08 trillion yuan and product numbers to reach 13,000 by July 2025 [2] Buy-Side Advisory Model - The buy-side advisory model represents not only an innovation in service models but also a reconstruction of the industry's business logic [4] - CICC Wealth has taken the lead in the buy-side advisory transformation, establishing a service system that includes "China 50," "Micro 50," "Public Fund 50," "Stock 50," and "ETF 50," focusing on long-term value and detailed customer needs [4] - As of July this year, the scale of CICC Wealth's buy-side advisory has surpassed 100 billion yuan, recently breaking through 120 billion yuan, with the "China 50" product generating over 10.1 billion yuan in cumulative returns for clients [4][5] Core Competencies - The core competency of the buy-side advisory is its configuration capability, built on the "5A Configuration Model," which includes Appetite, Asset, Attribution, Alpha, and Assessment [5] - CICC Wealth continuously improves its buy-side advisory model, aiming to achieve the goal of "thinking what clients think, discovering good assets, and obtaining good returns" [6] AI Integration - AI technology is deeply reshaping the service model and ecological landscape of the wealth management industry, with CICC Wealth actively promoting its AI strategy [8] - The AI-enabled service system includes tools for stock diagnosis, account inspection, wave trading, and hot investment, providing professional advisory services with both breadth and depth [7][8] - CICC Wealth's digital platforms, such as E-Space and RITAS, leverage AI to enhance client interactions and investment decision-making processes [9][10] Global Asset Allocation - The ongoing deepening of China's financial market opening is making global asset allocation an important development direction for the wealth management industry [12] - CICC Wealth's international investment management center has an asset management scale of 2.2 billion USD, reflecting the progress of Chinese institutions in the internationalization process [12] - The industry faces challenges such as information asymmetry and a lack of appropriate investment tools for investors engaging in global allocation [12] Inclusive Finance - Inclusive finance is becoming a common focus for wealth management institutions, transitioning from "whether" to "how good" [13] - CICC Wealth is enhancing its inclusive finance practices by providing low-threshold, high-liquidity investment products and utilizing digital tools to make professional asset allocation logic accessible to the public [13][14] - The collaboration with Renmin University aims to improve financial health and wealth management for residents and small enterprises [14][15]