Zhi Tong Cai Jing·2025-10-21 03:32Core Viewpoint - Kuaishou-W (01024) shares rose over 4%, currently at 89.2 HKD with a trading volume of 4.677 billion HKD, as Citigroup forecasts consistent revenue and profit expectations for the upcoming Q3 earnings report [1] Financial Performance - Citigroup predicts Kuaishou's Q3 total revenue will increase by 13% year-on-year, reaching 35.2 billion RMB, aligning with market expectations [1] - The growth in revenue is attributed to a 15% year-on-year increase in Gross Merchandise Volume (GMV), with advertising, other income, and live streaming revenue expected to grow by 12%, 36%, and 5% respectively [1] - The gross margin is anticipated to be 55%, while the adjusted operating profit margin is expected to be 14%, down from 17% in Q2 2025 due to increased marketing expenses [1] - Adjusted profit is projected at 4.86 billion RMB, consistent with market expectations [1] Business Strategy and Outlook - Kuaishou is expected to simplify discount strategies for the upcoming Double Eleven shopping festival and provide AI technology support to merchants to boost GMV [1] - There is investor interest in management's outlook on the revenue prospects for Kuaishou AI in fiscal year 2025 [1] - The recovery in live e-commerce and strong momentum in shelf-based e-commerce are noted as positive factors for growth [1]