瞭望 | 规范引导万物可租新业态

Core Insights - The rental economy in China is experiencing significant growth, with a projected transaction scale exceeding 4.2 trillion yuan in 2024, representing a 32% year-on-year increase and serving over 750 million users [1] - The shift from ownership to sharing reflects a new consumer philosophy that emphasizes cost-effectiveness, trial experiences, and green consumption [1] - However, the rapid growth of the rental economy is accompanied by challenges such as information asymmetry and weak consumer rights awareness, leading to issues like counterfeit goods, contract traps, and privacy concerns [1] Industry Challenges - The lack of comprehensive laws, regulations, and industry standards for the rental economy is a significant issue, necessitating improved regulatory mechanisms for transaction processes [1] - There is a need for relevant authorities to expedite the establishment of clear responsibilities and rights among platforms, lessors, and consumers, particularly in high-dispute areas like damage assessment and information leakage [2] - Platforms should enhance their responsibilities by improving credit evaluation systems, standardizing offline item delivery, and ensuring user fund security [2] Recommendations for Improvement - Lessors are encouraged to invest more in product quality inspection and maintenance, moving away from short-term speculative thinking [2] - Consumers should enhance their risk awareness and ability to identify legitimate platforms, promoting a culture of honest rental consumption [2] - Addressing these challenges and optimizing service offerings will contribute to a more stable and vibrant rental economy, ultimately stimulating consumer activity [2]