抖音电商治理虚假宣传保健功效，清退违规达人4.3万名

Core Viewpoint - Douyin E-commerce has launched a special initiative to combat false advertising related to health products, addressing the frequent occurrence of misleading claims that misrepresent ordinary food as health products or exaggerate the efficacy of health products [1] Group 1: Actions Taken - In the past three months, Douyin E-commerce has removed 43,000 influencers for false efficacy claims [1] - The platform has also expelled 793 non-compliant merchants selling health supplement products [1] Group 2: Future Plans - Douyin E-commerce will continue to enforce relevant regulations and strengthen monitoring and risk control measures to maintain a safe and trustworthy consumer environment [1]