换帅背后 博时基金挑战与看点
Sou Hu Cai Jing·2025-10-21 04:01

Core Viewpoint - The leadership change at Bosera Fund marks a critical moment for the company as it navigates a competitive public fund industry and seeks to enhance its investment strategies and performance amid talent loss and market challenges [3][10]. Group 1: Leadership Transition - Jiang Xiangyang has resigned as chairman, with Zhang Dong taking over the role while also serving as general manager, indicating a significant shift in leadership during a pivotal time for the company [3][4]. - Zhang Dong brings extensive banking and financial management experience, having worked at China Bank and China Merchants Bank for over 30 years, which may help in revitalizing the company's strategies [3][4]. Group 2: Company Performance - Under Jiang's leadership, Bosera Fund's public fund management scale grew from 132.4 billion yuan in 2015 to 1.19 trillion yuan, ranking 8th in the industry [4][10]. - Despite the growth in scale, the company's revenue and net profit showed limited growth, with 2025 first-half revenue at 2.356 billion yuan (up 6.37%) and net profit at 763 million yuan (up 0.13%) [4][10]. - The company has faced challenges with talent retention, particularly in its fixed income division, leading to a decline in bond fund performance and overall management scale [7][10]. Group 3: Talent and Investment Strategy - The departure of key personnel, including several core members of the fixed income team, has raised concerns about the company's ability to maintain its competitive edge in the market [7][10]. - The company has seen a significant drop in its bond fund scale, from a peak of 373.9 billion yuan in 2022 to 309.8 billion yuan, reflecting the impact of talent loss [10][11]. - Analysts emphasize the importance of a robust talent development and retention strategy to ensure long-term competitiveness in the fund management industry [8][10]. Group 4: Equity Fund Challenges - Bosera Fund's equity products have struggled, with stock and mixed fund scales significantly reduced from their peaks in 2021, indicating a lack of standout products in a recovering market [11][12]. - The company's mixed fund scale has decreased by over 50% from its high, raising concerns about its ability to attract investor interest [11][12]. - Despite recent improvements in equity product performance, the company lacks flagship products that can compete effectively in the market [12][19]. Group 5: Future Opportunities - Bosera Fund is focusing on building a technology-driven investment framework and has initiated several innovative strategies, including floating fee structures and diversified asset allocation [21][22]. - The company is also investing in AI technology to enhance research and decision-making processes, which could improve operational efficiency [24][25]. - Bosera Fund's commitment to ESG principles and sustainable investment practices is evident, with over 13 billion yuan in ESG-related fund assets, positioning it favorably in a market increasingly focused on responsible investing [25][26].