QuestMobile2025手机游戏行业发展分析报告：游戏APP与微信小游戏差异化态势明显，抖音小游戏发力月活用户达1.71亿

Core Insights - The mobile gaming industry in China is experiencing significant growth, with a notable increase in the number of approved domestic game licenses and a rise in active users [6][8][10] Mobile Gaming APP Market - The monthly active user count for mobile gaming apps reached 698 million, marking a year-on-year growth of 7.9% [8][12] - Users engage with mobile games an average of 23 times per day, spending approximately 114.4 minutes daily [12][14] - The user demographic is predominantly young, with 50.4% of users under 30 years old, and a significant concentration in first and second-tier cities [15][19] Mobile Gaming Industry Development - The number of approved game licenses in the first eight months of 2025 reached 1,050, reflecting a 23.5% year-on-year increase, indicating a trend towards high-quality game development [6][8] - The gaming landscape is characterized by a dual peak in user engagement, particularly in the shooting and MOBA genres, which account for 24.3% and 22.9% of total usage time, respectively [14][19] Mini Games Market - WeChat mini games lead the market with 571 million monthly active users and a penetration rate of 51.5%, while Douyin mini games follow with 171 million users and an 18.4% penetration rate [10][28] - The number of mini games with over 10 million monthly active users has increased to 28, showcasing a competitive environment with both established and new titles [28][32] Industry Trends - The trend of "dual-end users" is becoming the norm, with overlapping user bases between mobile gaming apps and mini games reaching 350 million [12][35] - Major gaming companies are leveraging technological advancements and high-quality content to drive new product breakthroughs, with top titles like "Delta Force" and "Fearless Contract: Source Action" achieving over 30 million monthly active users [19][21] - The integration of AI across the gaming industry is enhancing user experience and engagement, serving as a new engine connecting developers and players [40][42]